From some time we've the opportunity to admire a new H&M lookbook promoting by one of the quite controversials singers. In other words Lana del Rey in the quasi-retro climat. A garage underground, the cars covered with tarpaulins and she on the cars, next to the cars and in front of the cars. Could it be treat as something original?

The colours recall me Matrix, but I'm not sure what it would have in common with the trousers, the jumpers and the down jackets from H&M. Any ideas?

In my opinion it's rather an average photo session of an average collection. Nothing path-breaking. Have you another impression?











Photos: From producer