Do you remember a campaign which has spurred interesst in football among the female watchers?
Euro Cup heat does not necessarily make all the women crazy. However it was different back in 2006 when a rising football star Cristiano Ronaldo playing in the famous Portugeuse team took part in Pepe Jeans photo-shoot. The British concern had a good nose when choosing their brand's ambassador. It would be a little bit more difficult now, because divine Ronaldo probably doesn't leave his bed for less than several dozen millions. See the Pepe SS 2006 backstage with young Cristiano: