Golden Memories - Vagabond Shoes Autumn/Winter 2011

Tags:

THURSDAY, 20 OCT. 2011, 12:36

Author: Jenny

Section:Hits

Vagabond has been one of those rare companies which has developed a very strong brand's identity. Behind every strong identity there's always a strong concept... How do you assess the story behind the AW 2011/2012 collection by Vagabond?

Before we go any further however, it's important to understand the Vagabond unique identity. Vagabond is not just a brand, but the ideas behind it and a great experience for the customers. Swedish Vagabond was founded in the 60s along with the birth of the political awareness among young people. It was a time of protest and social change. No wonder that the rebellious spirit is deeply rooted in the brand's DNA

Today’s youth is individualistic, rebellious and adventurous, living a life according to principles of being real, living ones life purpose, expressing oneself and not being afraid to choose ones own path... Vagabond is keeping up with the bold attitude of the youth reflecting the evolved mindset of this generation.

The autumn/winter campaign "Golden memories" is shot in Madrid in the golden orange light of the dusk. The strong afterglow of the sunset gives exciting lights, interesting contrasts and shoes in focus. And not just some common shoes, but shoes that belong in a whole different category!

Have a look!