After the last successes of Jimmy Choo and Lanvin collections for H&M, editors of all fashion magazines speculate which prestigious brand will be next.

Vogue.com chooses Erdem. Erdem Moralioglu is not ruling out a future collaboration , same as he's not denying the rumours about designing the wedding dress of the year. But with the two rumours if they are true, it could mean Erdem is THE brand for 2011...

Canadian designer - Erdem Moralioglu, was born and raised in Montreal. He left for London in 2000 to study at the Royal College of Art, but his career of the designer gained the pace thanks to winning the British Fashion Council Award. His recent autumn/winter 2011 collection has already been hailed a revelation.

H&M collab and fashion commission of the year - to design Kate Middleton's wedding dress, both would be a springboard for this young designer who's already said to have a huge potential. See the newest collection by Erdem at Vogue.com