Shontelle for CAT Caterpillar
THURSDAY, 24 MAR. 2011, 13:58
Section:Inspired by the stars
"Earth movers" advertising campaign images for CAT Caterpillar featuring Shontelle.
My first association with CAT? Building machines, naturally... The second thought? Footwear for tough guys. And what about you, my dear ladies? Would you like to wear CAT Caterpillar?
CAT Caterpillar has finally showed its gentler side and in the new campaign, the women's line is playing a significant role. Among others, an American pop star - Shontelle was invited to the cooperation.
Shontelle began her career together with Rihanna and are said to be friends with each other. However, a few years ago they chose different paths. Rumour has it that Shontelle fans can not stand comparing her to Rihanna, peculiarly on account of the constantly weakening popularity of the second in the USA. On the other hand - Shontelle isn't always recognised in Europe. Will she increase the brand awareness, then?
See CAT Caterpillar's clip featuring Shontelle:
On YouTube, I also found a video clip from Shontelle's meeting with fans during the promotion of her new record Yeah gravity. The meeting took place in a CAT shoe shop.
At present, we only have men's CAT Caterpillar in the offer:
black
159 GBP
Ankle Boots CAT Caterpillar
black
139 GBP
Ankle Boots CAT Caterpillar
glaze
139 GBP
Ankle Boots CAT Caterpillar
black
159 GBP
Ankle Boots CAT Caterpillar
black-dark brown
159 GBP
Ankle Boots CAT Caterpillar
briar-red
159 GBP
Women's shoes by CAT Caterpillar appear sometimes at Butyk.co.uk, but they disappear in no time...