According to FashionGossipWeekly, the Association decided to point out to the problem of promoting the unhealthy appearance of the body and its unhealthy proportions. Above all, it criticised promoting among young models the impossible to achieve sizes.

There are lots of threats, as the problem no longer concerns only teenagers dreaming of becoming a model, who are starving themselves to death. Teenagers and mature women watching the fashion shows, start rigorous diets in order to achieve a "perfect weight", which often leads to nutrition disorders.

According to the Association, the solution would be to stop engaging anorexic looking models to fashion shows and sessions. It's all very nice, yet, in fact it doesn't stick to the reality. Apart from occasional incidences of not-allowing the model to walk the runway (officially it is always about a body weight), practice of displaying clothes on very thin and very young women are still very common.

Butyk.co.uk is also presenting its garments on the runway. In our opinion, clothes should be presented on persons for whom they are intended. Very young women, who haven't developed hips or bosom, can't look good in clothes for mature women. And it's not about the body weight.



See a video from the runway of Butyk.co.uk:


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