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TUESDAY, 18 JAN. 2011, 22:39

Author: Jennifer

Section:Lifestyle

Is it a good way to increase the popularity of world's most important fashion magazine?
Diorette uploaded this photo at TheFashionSpot.com just 4 days ago. It provoked some serious buzz around the new issue of Vogue.

Anna Wintour loves to surprise. Plus, with all her might, is defending the magazine against the sales drop. On the first cover under her dictation, a model dressed in a thousand dollars fur posed in a pair of jeans for 50 dollars. The message behind it? That fashion is for everyone, irrespectively of the wallet contents.

Now, to grace the cover of world's most valued fashion magazine, Anna chose the actress - Kristen Stewart. Surprising, isn't it? Kristen looks awkwardly in anything apart from jeans, t-shirts and sneakers. Her presence on the Vogue cover in such a "clumsy" and "ashamed" pose is contrasting with fashionable and fascinating Proenza Schouler.

At this stage, it is worth adding that out of all her red carpet stylizations in the brief history of the Twilight hysteria, a Proenza Schouler set was an absolute hit. Indisputably. Only it was noticed and appreciated.

On the other hand, it's fashion business that seeks recognition. Modern twenty-year-olds rebel against satin, laces and sequins. The cover of the February issue of the fashion bible suggests that they're not necessary in order to be en vogue.

Sales of the number will certainly jump, but the cover isn't enough to attach the reader for a long time. Is the editorial rich enough? Will the change in the narration turn out to be long-lasting so that new readers will stay with Vogue for good? Is the change subtle enough, in order not to put of the previous readers? Are we observing the next turning point in the look at the fashion?

Taking the argument of Anna Wintour into consideration, the reply to all above questions is one - Yes.
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