GAP decided to change it's well-known logo with characteristic font, with capitals in the white colour against the blue background.

The new logo was to be more today; referring to the previous one, yet modernized.

The official presentation of the new logo spurred a wave of criticisms on the side of Internet communities gathered around GAP. The negative response had such a great power, that on last Monday the company informed that it's giving up the logo change and that it decides to use the previous one.

The spokesman of GAP is admitting that thanks to the response they received from their fans, the company realised what a great passion and how many positive emotions are connected with a logo so far applied.

As a consequence, the community gathered around the brand became the important adviser in such substantial matter as logo which, after all, is an important part of brand's image. Do You think that the first logo is indeed better or, maybe, it's simply first, hence everyone got used to it?